leads-lists
List order
A campaign setting that decides the sequence in which leads are pulled for dialing — newest first, oldest first, by penetration, or in random order.
List order is the campaign setting that decides the sequence in which leads leave a list and head out to be dialed. Two campaigns working the exact same lead list can call people in completely different orders depending on how this is set.
You pick the order on the campaign screen. Common choices include newest leads first, oldest leads first, random, and ordering by penetration so the least-dialed records get priority. Whatever you choose shapes how the hopper is filled, because the hopper grabs the next batch of leads in whatever order you've defined.
Choosing an order
- Newest first chases fresh interest while it's still warm.
- Penetration order makes sure every record gets a fair number of attempts.
- Random spreads attempts evenly and avoids hammering the top of the file.
List order works hand in hand with the called status rules, which decide which records are eligible to be dialed at all, and with lead recycling, which puts certain outcomes back in line. If you're juggling several files at once, remember that list mix sets the proportion from each list while list order sets the sequence within them. Together they give you fine control over exactly who your agents reach first.
Related terms
Called status
A flag on each lead that marks whether it has already been dialed in the current pass, used to decide whether the lead is eligible to be called again.
Campaign
A campaign is the container that ties together your lead lists, dialing rules, agents, and disposition options for one outbound calling effort.
Hopper
A staging table where VICIdial pre-loads the next batch of leads to dial, so the dialer always has fresh numbers ready to go.
Lead list
A named collection of leads that campaigns dial from, identified by a list ID and assigned to one or more campaigns.
Lead recycling
Automatically re-dialing leads that got a non-final result like busy or no answer, after a set wait, without resetting the whole list.
List mix
A campaign feature that blends several lead lists together and lets you set what percentage of dials each list gets, so the dialer pulls from them in the ratio you choose.