RPC (Right Party Contact)
A call where the agent reaches the actual intended person — the foundational outcome for outbound campaigns.
RPC = Right Party Contact. A call where the dialer reached the actual intended person — not a wrong number, voicemail, or third party.
Outbound campaigns are measured in RPCs, not raw call counts. 1000 dials might produce 80 RPCs, of which 12 close.
RPC rate
RPCs / Total live answers — typical:
- B2C cold list: 30-50% RPC rate
- B2B: 15-30%
- Existing-customer outreach: 70-90%
Why it matters
Agent time costs the same whether they're talking to the right party or a wrong-number. RPC rate is the leading indicator of campaign efficiency.
Improving RPC
- Better list hygiene (RND check, append data)
- Caller ID (A-attestation = more answers from the right people)
- Time-of-day targeting
- Skip-trace data appended to old lists