How to read the Fronter-Closer Report

The Fronter-Closer Report is for shops that split the call. A Fronter qualifies the prospect and hands them off, and a Closer takes that handed-off call and tries to seal the sale. This report measures both halves so you can see where deals are won and where they leak. It is useful any time your agents send calls to other agents using the Local Closer option in the agent interface and pass them through in-groups, which is the standard way a two-stage outbound floor runs.

Two halves, top and bottom

The layout mirrors the workflow. The top of the report covers the fronters and the bottom covers the closers, so you read it the same way a call moves through your floor. That split is deliberate: the same call shows up in both halves, once for the agent who passed it and once for the agent who worked it.

• Top section: fronter statistics, including how many calls each fronter transferred.
• Of those transfers, how many became sales, shown as a success share.
• The other statuses those calls ended up dispositioned as, so nothing is hidden.

Every call ends on a Disposition, and that is what feeds these counts. A fronter who transfers plenty but whose calls rarely close may be passing weak prospects, and the top half is where that pattern first shows up.

The closer half and conversion

The bottom half gives statistics on the closer, the agent the call was sent to after the fronter. It adds information the top half does not, including a conversion percentage for each closer. That number tells you how good a closer is at converting the transfers they receive, separate from how many they receive. A closer with a small number of transfers and a high conversion rate is doing exactly what you want.

How a call flows through both halves

sequenceDiagram
  participant L as Lead
  participant F as Fronter
  participant I as In group
  participant C as Closer
  L->>F: Dialer connects the call
  F->>I: Transfer via Local Closer
  I->>C: Route to available closer
  C->>C: Disposition the call
  Note over F,C: Sale flagged dispositions feed both halves

The fronter sends the call into an Ingroup, the in-group routes it to a free closer, and the closer dispositions the result. The report then attributes that outcome to both the fronter who passed it and the closer who handled it, which is why the same sale appears in two places.

Reading it together

Use the two halves as a pair. A weak success share on top with strong closer conversion below points at fronter quality. The reverse points at closing skill. For a call-by-call breakdown of each transfer, pair this with the fronter-closer detail report, and to put the numbers next to raw dial volume, check the outbound calling report. The reports overview lists the rest.

A fronter-closer split only pays off when you can see both sides clearly. A VICIfast box runs Local Closer and in-groups out of the box and is live in under 40 seconds. See our pricing to get going.