How to Read the VICIdial Outbound Calling Report

The Outbound Calling Report is the daily scoreboard for an outbound campaign. It rolls up everything the dialer did for one day, for one campaign or a set of campaigns, into a handful of stacked sections. Once you know what each section answers, you can spot a slow afternoon, a carrier problem, or a list that has gone stale in about a minute. This walkthrough goes section by section.

Calls placed and average length

The top section is the total number of calls placed for the day along with the average length of a call. This is your raw dialing volume for the selected Campaign. If the count looks low for the hours your agents were logged in, the issue is usually Dialer pacing or an empty hopper rather than the report itself.

Dropped calls

The next section covers dropped calls: the count, the average length of a dropped call, and the percentage of drops out of answered calls. A dropped call is one the dialer answered but had no free agent to hand it to. This section also folds in calls answered when a Drop Rollover group is attached to the campaign. Watch the Drop rate closely, because that is the number compliance rules care about.

No-answers, hangups, and dispositions

The third section totals no-answer calls (ring-no-answer, busy, disconnect, invalid, and similar) and the percentage of those out of all calls placed. The fourth section shows who hung up the phone, or for calls that never connected, the reason the call ended. The fifth section is the most useful for sales review: it lists every Disposition agents set, with the call count, total time, and average time per status. Read that against the broader Talk time picture to see where agents spend their day.

Lists, carrier codes, and the time graph

The sixth section shows which lists were called and how many calls came from each, so you can tell whether one Lead list is carrying the load. The seventh section is the carrier call termination codes, which is where you go when something looks off with your trunk. The eighth handles any status categories you set up, and a user section breaks down calls and talk time per agent. The final section is an ASCII time graph in 15-minute increments, green for dials and red for drops across the day.

Here is how a single dialed call lands in the sections above.

flowchart TD
  A[Dialer places call] --> B{Answered}
  B -->|No| C[No Answer section]
  B -->|Yes, no agent free| D[Dropped calls section]
  B -->|Yes, agent connects| E[Agent disposition]
  E --> F[Dispositions section]
  C --> G[Time graph]
  D --> G
  E --> G

Reading it day to day

A healthy report has dials high, drops low, no-answers in a stable band, and a disposition mix that matches your sales target. If you want the wider context for every report screen, start with our VICIdial reports guide, and for a live view of the same campaign while it runs, see how to read the real-time main report.

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