What the VERM Sales Per Day report shows

Sales per day is one of the sub-reports inside the VERM Calls Per Day report, and it is the one managers open first. For every date in your range it shows how many sales were made and, more usefully, what share of the calls that could have sold actually did. A bare sale count tells you almost nothing on its own; this report frames it against the contacts behind it.

What counts as a sale

A call is treated as a sale when its call status has the Sale attribute set to Y in the admin. That is the only test. So the report is only as honest as your status setup: if a closing Disposition never had its Sale flag turned on, those wins will be missing here even though your team made them. Audit your Called status list before you trust the numbers.

It is worth checking this once a quarter and any time you add a new status. A single mislabeled status, or a new sale type that nobody flagged, will quietly understate your revenue picture for months, and because the count looks plausible nobody notices until a manual reconciliation turns up the gap.

The two percentages that matter

For each date the report gives two rates, both more telling than the raw total:

• The percentage of human-answered calls that became a sale. Human-answered is itself a status attribute set in the admin, so this measures sales against every call a person actually picked up.
• The percentage of customer-contact calls that became a sale. Customer contact is another status attribute, narrower than human answered, covering calls that reached the intended party.

After the rates comes the sale count for the date, that date's share of all sales in the range, and a bar graph ranking the days. Then you get the total of human answers and customer contacts for the date, the contact share of the range, and a second bar graph. Read the sale-per-contact percentage rather than the count and you have a clean daily Conversion rate, a core sales KPI that volume cannot inflate.

The customer-contact rate is usually the more honest of the two because it strips out calls that a person answered but who turned out to be the wrong party. When the human-answered rate looks strong but the customer-contact rate is weak, your reach is fine but your lead quality is off, and the fix belongs in the list rather than on the floor. When both rates sag together on the same dates, that points at the team or the offer.

How a daily sale rate is built

flowchart TD
  A[Calls for the date] --> B{Status human answered}
  B -->|Yes| C[Human answered pool]
  B -->|No| Z[Excluded from rate]
  C --> D{Status customer contact}
  D -->|Yes| E[Customer contact pool]
  C --> F{Status Sale equals Y}
  E --> F
  F -->|Yes| G[Counted as a sale]
  G --> H[Sale per contact percent for the day]

Pair this report with floor coaching. If one Closer or one Campaign drags a weekday's conversion down while contacts hold steady, the problem is on the call, not in the lead flow. The reports overview shows where Sales per day sits among the VERM sub-reports, and the real-time main report lets you watch the same sale dispositions land live.

VICIfast provisions a managed VICIdial server with VERM ready to run in under 40 seconds, so your Sales per day numbers start the moment your first dispositions land. See /pricing to choose a plan.