How to read the Lists Pass Report

The Lists Pass Report answers one question: every time you dial the same leads again, are you still getting anything back? A pass is one full cycle through a Lead list, where every dialable lead has been called once. When you reset or recycle the list, the dialer starts a second pass, then a third, and so on. This report lines those passes up side by side so you can see the contact and sale rates fall off as the list gets worked harder.

What the report measures

The report runs an in-depth analysis of several status flags from the first pass of the list through to the fifth pass, plus a totals column that includes every pass. For each pass you get both the raw count and the rate, so a small list and a large one read the same way.

The status flags it tracks are:

• CONTACTS — leads where you reached a live person.
• SALES — leads dispositioned as a sale on that pass.
• DNC — leads marked do-not-call.
• CUSTOMER CONTACT — reached the intended customer, not just any human.
• UNWORKABLE — leads that can no longer be productively called.
• SCHEDULED CALLBACKS — leads set for a later callback.
• COMPLETED — leads that have reached a final state and won't be dialed again.

Each of those is a Disposition rolled up across all the leads that landed there on a given pass. The pass number rises every time you trigger Lead recycling or a List reset, because the leads become eligible to feed the Hopper again.

How a pass increments

flowchart TD
  A[Fresh leads loaded] --> B[Pass 1 dialing]
  B --> C{Leads still dialable}
  C -- Reset or recycle --> D[Pass 2 dialing]
  D --> E{Leads still dialable}
  E -- Reset or recycle --> F[Pass 3 and beyond]
  C -- All completed --> G[List done]
  E -- All completed --> G

Reading the trend

Read it left to right. Pass 1 should carry the strongest contact and sale rates because every lead is fresh. By pass 3 or 4 you are mostly redialing numbers that already went to voicemail or were busy, so the rates drop and the UNWORKABLE count climbs. When a pass returns almost no contacts and very few sales, that list has given you what it has, and pushing a fifth pass mostly burns trunk minutes.

Lean on the rate columns rather than the raw counts. Because the report gives you both a count and a rate for every pass, you can compare a 5,000-lead list against a 50,000-lead one fairly: a contact rate that halves from pass 1 to pass 2 is the same warning sign no matter how big the list is. The totals column, which folds all five passes together, is your headline number for the whole list — but it hides the decay, so never read it on its own. The point of the per-pass split is to expose the slope, not just the sum.

Watch the COMPLETED rate too. As a list ages, more leads land in COMPLETED and SCHEDULED CALLBACKS, which means they're out of the dialable pool. A high completion rate on an early pass is healthy; a list still showing lots of incomplete leads after several passes usually has dial-rule or filter problems keeping leads from being reached, not bad data. The combination of a rising UNWORKABLE count and a flat SALES rate is the clearest signal that you've reached the point of diminishing returns.

For the full map of where this sits among the other reports, start with the reports overview. To put pass data in context with where your good leads came from, pair it with the all-campaigns summary report.

Watching pass rates decay is the cleanest way to know when to buy fresh data instead of reworking tired leads. If you want a dialer that provisions in under 40 seconds and gets out of your way, take a look at our pricing.