How to read the Campaign Status List Report

The Campaign Status List Report takes a single Campaign and shows its lead statuses broken down by list. On top of the status counts, it adds the call effort behind them: total calls, duration and handle time. That mix of status and effort is what makes it useful — you see not just where leads ended up, but how much talking it took to get them there.

What it shows

For the indicated campaign, the report displays lead statuses broken down by list. For each Lead list you get:

• Lead statuses — the count of leads in each Disposition, split per list rather than rolled into one campaign total.
• Total calls — how many calls were placed against that list's leads.
• Duration — total call duration, the raw time on the lines.
• Handle time — the time agents actually spent handling those calls.

You can export the whole report to a spreadsheet-capable .TXT document by selecting the DOWNLOAD link, which makes it easy to graph effort per list outside VICIdial.

How it pulls the numbers together

flowchart TD
  A[Pick a campaign] --> B[Split leads by list]
  B --> C[Count statuses per list]
  B --> D[Sum total calls]
  B --> E[Sum duration]
  B --> F[Sum handle time]
  C --> G[Per list report row]
  D --> G
  E --> G
  F --> G

Reading effort against outcomes

The trick is to read status and effort together. A list with strong sale counts and low total handle time is doing well — agents close quickly. A list eating lots of duration and handle time but returning weak statuses is expensive data, and that's a cue to check whether a List ID Override is routing those leads to the wrong campaign settings, or whether the list is simply worn out from too many passes.

Think of each per-list row as a small profit-and-loss line. Total calls and duration are the cost side: minutes spent dialing and talking. The status counts are the return side: how many of those minutes turned into sales or useful contacts. When two lists in the same campaign post similar sale counts but one used far more duration to get there, that second list is buying the same outcome at a higher price, and it belongs lower in your dialing priority.

Because the report splits everything per list rather than per campaign, it's also a clean way to compare data sources head to head. Load each vendor's leads into its own list under one campaign, run the report, and the duration and handle time next to each list's sales tell you which source is actually worth buying again. Export the .TXT and you can keep that scoreboard over time.

One more pattern worth watching is high total calls against very low duration. That usually means the dialer is reaching numbers but the calls end fast — voicemail, hang-ups, or dead air — rather than connecting agents to live people. Pair that with the status column and you'll see those quick calls landing in no-answer or busy. When a list shows that shape, the fix is rarely more dialing; it's better data or a different call-time window, not a heavier recycle rule.

To see how often each of those lists has been dialed, follow up with the Called Counts List IDs report. For where this report sits among the rest, start with the reports overview.

Knowing which list earns its call time keeps your campaigns lean. If you want a managed VICIdial box that's provisioned in under 40 seconds, take a look at our pricing.